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No Downloads. By the s, Max Factor, Jr. Last Name:. Years later, he exaggerated Joan Crawford 's naturally full lips to distinguish her from the many would-be stars copying the Clara Bow look he created.
He was by then the biggest retailer of their theatrical stick greasepaint, yet he was snubbed and kept waiting at reception. Who better to rise up to this demand than a fashion photographer? Cosmetics is a great example of a company that practices corporate social responsibility.
Besides selling his own make-up products he soon became the West Coast distributor of both Leichner and Minor, two leading theatrical make-up manufacturers. Help Learn to edit Community portal Recent changes Upload file. Download as PDF Printable version. The first U.
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Cancel Save. In Max Factor gave in to his son Frank's suggestion and officially began referring to his products as "make-up" based on the verb phrase "to make up" one's face. He developed a reputation for being able to customize makeup to present actors and actresses in the best possible light on screen. He was by then the biggest retailer of their theatrical stick greasepaint, yet he was snubbed and kept waiting at reception.
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